Presentation: Tweet"Anticipating the Future - An Introduction to Value Chain Mapping"
We hear all the time that we are living through a time of disruptive innovation, with the creation of new value and the destruction of old norms. Cloud computing, Big Data and the internet of things are all examples of this –or so we are told. But whilst we all have inertia to change, disruption implies that the change is unexpected, even unpredictable. However, if you have 20 years to plan for something, can you really call it surprising, random or unexpected?
It turns out that companies are being disrupted by broadly predictable changes. But how can this be? The problem is not just inertia; it's blindness. In this session, Simon will present the general principles of industry change and describe what can and cannot be predicted. He will then show how companies can better understand the environment around them and manipulate this to their favour by anticipating the nature of change, as well as the markets, skills, and behaviours most likely to be required.
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